Companies are using artificial intelligence for basic communication, to make product recommendations and more. In the world of marketing and advertising, the applications for AI are virtually endless—brands come up with new ideas and innovative ways to leverage it every day.
What is the best way to employ AI in marketing and advertising in 2022? Every agency leader will have their own preferences and notions about the most effective use cases for AI in their space, and below, members of Forbes Agency Council share their current favorites.
1. Understanding The Emotions Creative Work Creates
My favorite way to employ AI in marketing and advertising is for understanding which emotions will be created with different types of creative work, especially music. Machine learning and AI help us to have a solid premarket indication that lets us explore different routes without expensive market research. Clear, repeatable, comparable and efficient: AI shapes the way we navigate through creativity. - Michele Arnese, amp
2. Developing Natural Language And Brand Persona
Natural language and brand persona development using AI tools is essential to helping clients determine how they and their industry are described. This helps us find the words to describe who they are and understand how the market or audience is speaking. The use of this data as an unbiased review of word choice in direct marketing eliminates the gap-closing work (and hard work) in talking about yourself. - Kathleen Lucente, Red Fan Communications
Continue reading: https://www.forbes.com/sites/forbesagencycouncil/2022/05/05/15-exciting-ways-to-leverage-artificial-intelligence-in-marketing-and-advertising/?sh=b97ebd220826
What is the best way to employ AI in marketing and advertising in 2022? Every agency leader will have their own preferences and notions about the most effective use cases for AI in their space, and below, members of Forbes Agency Council share their current favorites.
1. Understanding The Emotions Creative Work Creates
My favorite way to employ AI in marketing and advertising is for understanding which emotions will be created with different types of creative work, especially music. Machine learning and AI help us to have a solid premarket indication that lets us explore different routes without expensive market research. Clear, repeatable, comparable and efficient: AI shapes the way we navigate through creativity. - Michele Arnese, amp
2. Developing Natural Language And Brand Persona
Natural language and brand persona development using AI tools is essential to helping clients determine how they and their industry are described. This helps us find the words to describe who they are and understand how the market or audience is speaking. The use of this data as an unbiased review of word choice in direct marketing eliminates the gap-closing work (and hard work) in talking about yourself. - Kathleen Lucente, Red Fan Communications
Continue reading: https://www.forbes.com/sites/forbesagencycouncil/2022/05/05/15-exciting-ways-to-leverage-artificial-intelligence-in-marketing-and-advertising/?sh=b97ebd220826
