Brianna White

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Jul 30, 2019
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A teacher of artificial intelligence engineering at Columbia and NYU is adamant: Taking a human approach with your customers can set your company apart.
As the co-founder of NLX, a conversational Artificial Intelligence company, I have a people-focused/solution-oriented approach.
There’s a tendency to glorify AI and make it sound like it’s going to take over the world.  NLX was born in 2018 with the mission of helping companies transform customer contact into personalized self-service.
Along the way, I’ve learned that means to be a people-first leader, to always take the human approach with your products and customers.
Here’s what that means...
Designing people-centric products
When it comes to a product or service-related problem, the issue is not always your ability to solve it, but the utility of a fix.
We’re organizing and simplifying AI. We want to make it easy for non-technical clients to be able to take charge and build applications their users truly need. People like feeling empowered.
Furthermore, we’ve made the conscious choice to not build our own conversational AI model, because there are multi-trillion0dollar companies heavily invested in doing just that. Instead, we ask ourselves: “How do you manage content in tens of languages while streamlining integration for better automation?”. 
What drove products five years ago are coming to pass and putting technologies up against each other may not provide solutions. This is why, for instance, we don’t lock in unhappy customers in multi-year contracts and use pay-as-you-go pricing instead of the tiered pricing that is the norm. 
Stick to human-oriented design and solutions. It will help you focus on what’s truly important as you build your products and that will set you apart.
Continue reading: https://www.entrepreneur.com/article/427377
 

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