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How to plan and implement marketing strategies for a virtual event

  • 2 yrs ago

Large- and small-scale organizations across industries have switched to digital platforms for hosting events. Planning, strategizing, and implementing a virtual event requires the same amount of effort as in the case of in-venue events. This makes it important for marketing teams to channelize the event across various platforms and help it reach masses for the amount of time, money, and effort invested in the pre-event phase.

While all events are now being hosted online, the virtual event industry has seen a sudden spike in terms of ticket sales, number of attendees, and revenue. People have become tech-savvy as they are attending all events on such platforms. However, it is of utmost importance to ensure that your event doesn't get lost in the digital shuffle, and reaches the right audience. This is where the role of marketing comes into play.

Targeting an audience and reaching out to them at the right time is the ultimate goal of each event organizer. Although all in-person events cannot successfully take the online route, the ones that can, are already making their organizers think how to expand their audience and market their events.

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