K
Kathleen Martin
Guest
With the introduction and massive adoption of smartphones at the end of the first decade of the 21st century, social media was catapulted from a fringe business to one that completely dominated the internet in just a few years. A new form of entertainment was born, and a new wave of individuals who could identify an audience and discover a need adopted new ways of introducing concepts and products to a young audience that had turned sour on established media such as radio and TV.
These individuals are called “influencers.” Not surprisingly, many of these individuals have found their way into unmanned aviation.
Recently, a powerful group of influencers have emerged in our industry as forces to contend with. They analyze new products and have a huge impact in the sales and general acceptance of new technology.
We reached out to one of these influencers in our industry, Rafa Ocón, also known as DroneGuru. Rafa has over 100K followers in every continent where Spanish is spoken.
“There’s an immense need for information regarding what can be done and what’s prohibited in the world of drones,” Rafa said with enthusiasm. “There’s also an appetite for training and formal instructions, so we do both. I see my role as an educator, and nothing gives me more satisfaction than to read that my followers are getting certified and are flying safely.”
Originally, Rafa was a filmmaker, a profession that he enhanced and upgraded when he added drones to his portfolio, creating unique and visually stunning videos that catapulted his company to huge success. His original struggles to find appropriate and accurate information about drones and how to pilot them gave him the idea to add a training school for pilots as part of the services of his company.
Continue reading: https://www.commercialuavnews.com/international/the-role-of-social-media-influencers-in-our-industry
These individuals are called “influencers.” Not surprisingly, many of these individuals have found their way into unmanned aviation.
Recently, a powerful group of influencers have emerged in our industry as forces to contend with. They analyze new products and have a huge impact in the sales and general acceptance of new technology.
We reached out to one of these influencers in our industry, Rafa Ocón, also known as DroneGuru. Rafa has over 100K followers in every continent where Spanish is spoken.
“There’s an immense need for information regarding what can be done and what’s prohibited in the world of drones,” Rafa said with enthusiasm. “There’s also an appetite for training and formal instructions, so we do both. I see my role as an educator, and nothing gives me more satisfaction than to read that my followers are getting certified and are flying safely.”
Originally, Rafa was a filmmaker, a profession that he enhanced and upgraded when he added drones to his portfolio, creating unique and visually stunning videos that catapulted his company to huge success. His original struggles to find appropriate and accurate information about drones and how to pilot them gave him the idea to add a training school for pilots as part of the services of his company.
Continue reading: https://www.commercialuavnews.com/international/the-role-of-social-media-influencers-in-our-industry
