Brianna White

Administrator
Staff member
Jul 30, 2019
4,593
3,442
Artificial intelligence (AI) and machine learning are being used these days in businesses of all kinds to streamline operations, make better decisions, and predict the future behaviors of employees and customers. In many cases AI simply does what humans have long done—only faster and better.
This is especially true in marketing. Marketers have long known that a deep and thorough understanding of their customers can help them develop marketing messages and materials and select the right channel to drive their messaging home most effectively. But AI can do that and more. AI can leverage data—lots of data—to do things more quickly, more accurately, and more cost-effectively than humans ever could.
In fact, sometimes AI yields some very surprising results. Simran Cashyap, head of product and design at Echobox, a company that uses AI to generate and streamline marketing content for social media and content distribution, recently had such an experience. Cashyap noticed that Echobox’s AI had scheduled a post for one of its publishing clients to go live in the middle of the night, defying standard marketing best practices. Despite thinking the AI had made a mistake, he let the portal do its job.
The result: It was one of the highest-performing posts he’d recently seen.
In considering why this occurred, Cashyap realized that the post, which was related to the British Royal family, would have a significant international audience playing out across various time zones. It’s an example of how AI can take trends and data into account that the average human is likely to miss.
Continue reading: https://www.destinationcrm.com/Articles/Editorial/Magazine-Features/Using-AI-to-Make-Marketing-Resonate-155179.aspx
 

Attachments

  • p0009169.m08740.148201_crm_1022_aifeature_marketing_org.jpg
    p0009169.m08740.148201_crm_1022_aifeature_marketing_org.jpg
    37.3 KB · Views: 5
  • Like
Reactions: Brianna White