AI breaking down silos and improving e-commerce experiences
The fast acceleration of e-commerce is owed in part to the development of artificial intelligence. AI is what allows retailers to know what to stock, where to stock it and how to ship it. And often, AI is working hard for consumers in the background without them even knowing it.
“[AI] is the glue that can connect the good customer experience digitally to … the store [experience],” Sudhir Balebail, program director for IBM’s (NYSE: IBM) Sterling Order Management System, told Modern Shipper. “The worst thing you can do is [get a customer] excited about a product, and as they get closer to the cart, find out the product is not available.”
The COVID-19 pandemic highlighted the disparities between brands that are effectively using AI and machine learning to do everything from tracking orders to managing inventory and those that are not.