Three Ways Communications Can Adapt With Virtual Events
Corporate conferences and events have been a major driver for business growth and acquisition for years. In 2018, the global events industry was valued at $1,100 billion, and it was expected to grow by a 10.3% compound annual growth rate (CAGR).
Attendees were often drawn to events that invited networking and imparted memorable experiences. But as Covid-19 guidelines began to impact work and personal engagements, the appetite for virtual, immersive and interactive events became increasingly important. As more businesses now turn to virtual events to drive engagement with their communities, the role of communication needs to also transform to bring value to each attendee.
Competing for attendee attention at conferences has never been easy, and in virtual settings, it is even more of a challenge. Added to that are the multiple platforms and channels used by the event organizers and the attendee. So how can communication professionals tailor attendee experiences? Here are a few ways that can help spark the creative communication required for successful experiences.