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Using AI And Data To Truly Understand The Conversation

  • 1 mth ago

Artificial intelligence (AI) is a part of our everyday lives, whether or not people recognize it or like it. It makes our lives more efficient, powering services and systems as well as connecting people. Just think of how AI is powering the evolution of our smartphones and smart cars.

What's more, AI is rapidly changing the face of business. It is more than an ever-evolving and ever-improving technology; it is an ever-enhancing business capability. Yes, AI can provide the basis for automating processes, making them more efficient and effective. However, AI can also be used to help in less obvious ways, such as unlocking insight from conversations.

Conversational Analytics

As a functioning business, you will have a considerable volume of conversational data. The challenge is being able to process the data to extract valuable insights from it. This is where the power of AI comes in to help analyze the conversation's content, intents and emotions. Use it well, and you can turn gigabytes of unstructured text into valuable customer insight.

With better data insights, you get to know your clients better. By examining customer interactions, you can see what frustrates them and delights them, allowing you to resolve issues with a minimum amount of fuss and do more of what your customers enjoy.

AI—and, more specifically, natural language processing (NLP)—gives you the power to analyze thousands of conversations in seconds. Pulling in voice and text data from emails, chatbots and call transcripts can allow businesses to use data to make better decisions faster and assist in delivering exceptional customer service—ultimately increasing customer satisfaction and loyalty.

We all know that positive conversations lead to happy clients—which are good for business.

Continue reading: https://www.forbes.com/sites/forbestechcouncil/2022/08/11/using-ai-and-data-to-truly-understand-the-conversation/?sh=53d444a84246

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