Three Ways Blockchain Could Dramatically Change The Digital Advertising Industry
By now, we are all aware of the impact advertisements have on businesses, consumers and the internet as a whole. Companies like Facebook and Google are in the business of data. Specifically, they are known for using your data to show you personalized ads from companies, marketers and developers.
From there, you receive pop-up ads, emails, suggestions and promoted trends — and the list goes on. Until recently, there was not much in the way of disruption. Large entities had a stronghold on this business until blockchain came along.
Yes, the same blockchain that helped build Bitcoin is the blockchain that I believe will disrupt the current marketing and advertising structure, which could benefit the consumer and new organizations looking to compete against the big guys.