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Companies continue to prioritize AI and cloud for innovation investment, according to the latest Transforming Business poll

Companies continue to prioritize AI and cloud as key investment targets as they strive to innovate and drive growth into the future, according to the most recent Transforming Business poll.

Actionable data insights are a key outcome for these applications. "Many businesses are looking to streamline their operations and make them more efficient, as well as find new insights and connections in their data," said Victoria Petrock, principal analyst at eMarketer. "They are turning to AI to help them achieve competitive advantage."

While it might seem like AI and cloud are ubiquitous and widely utilized, companies are still figuring out all the ways it can change their business. Laura Urquizu, CEO of Red Points and one of the 100 People Transforming Business in Europe, wrote in an article for Insider that AI and machine learning had vastly improved customer experience by creating more personalized shopping experiences and increasing brand loyalty.

Continue reading: https://www.businessinsider.com/cloud-and-ai-continue-to-be-the-top-area-of-innovation-investment-for-companies-2021-4

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