Tech, Business Investments Now Will Be Key to Success Post COVID-19
Companies empowering themselves now—by investing in new technologies, services, and skills—have a better chance of recovering faster and securing long-term success coming out of the current economic crisis. It happened in the Great Recession, and it will happen again, said executives during a Power Panel at ChannelCon Online titled “What’s Next for the Channel?”
“Many in the channel were trying to tread water in 2008 and make sure they didn’t go out of business, but those that were able to invest were more robust when things got better. That’s an economic dynamic that exists and hopefully we’ll see that in the channel today,” said Carolyn April, senior director of industry analysis at CompTIA, and moderator of the session.
It was a sentiment shared by the other panelists: preparing your business now to take advantage of new opportunities and new markets will provide a competitive benefit when “normalcy” returns.