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Lessons from Lockdown: How to Survive and Thrive in a Pandemic

While the COVID-19 global pandemic accelerated demand for specific IT solutions and services, it also prompted IT companies to rethink more broadly how they approach customer acquisition, engagement and support, according to IT leaders representing the managed service provider (MSP), vendor and distributor communities in a “Surviving and Thriving” panel at CompTIA's 2020 EMEA Member and Partner Conference hosted by Nancy Hammervik, CompTIA’s executive vice president of industry relations.

Deep Understanding of Customer Needs Is Key

What separated IT companies that survived from those that survived and thrived during the pandemic?

Initially, MSPs and solution providers hat reacted fastest in March and April survived. “That was really around mobility solutions, classic hardware, people running off desktops, people running on notebooks,” said David Watts, managing director at Tech Data UK.

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