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Articles related to marketing for small and medium businesses.

And the Winner Is… You: How to Apply for Industry Awards to Boost Your Business
One of the most overlooked ways to help your business is to apply for—and hopefully win—awards presented by your partners, community or industry. It’s a great marketing tactic that can really make…
- 8 mths ago
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- 1
- Marketing News
5 Marketing Trends to Know in 2022
The last few years have thrown marketers into a loop, forcing them to adapt their strategies to new remote work digital ecosystems. As they prepare for 2022,…
- 11 mths ago
- 4
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- Marketing News
8 Essential Elements to Enhance Your MSP Marketing Program
Thanks to the rise in hybrid workplaces, managed service providers have become a familiar and even essential part of most business operations—nearly half of small- and medium-size businesses (SMBs)…
- 1 yr ago
- 5
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- Marketing News
Are You Playing the Marketing Game with a Full Deck?
Have you ever played a game of cards only to find out that you were missing a few? If you didn’t count the cards in the deck before you started, it probably looked like you were playing with a full…
- 1 yr ago
- 4
- 1
- Marketing News
Marketing Through The Pandemic
As the weather slowly warms and the snow begins to fade from the mountains I see from my home office in Switzerland, I’m reminded of how much our lives have shifted over the past 12 months.…
- 1 yr ago
- 3
- Marketing News
3 EXPERIENTIAL MARKETING TECHNIQUES TO EMBRACE IN 2021
Before the pandemic, brands were investing in the consumer experience more than ever. Pop-up shops, interactive ads and more helped brands deepen their connections with customers,…
- 1 yr ago
- 3
- Marketing News
5 Tips for Stepping up Your Social Media Game
With the rise of remote working and permanence of online events, your social media presence and how you use social media for business has never been more important.…
- 1 yr ago
- 5
- Marketing News
5 Marketing Techniques to Dump
Marketing techniques come and go but some techniques linger longer than necessary. While you can still find value in tried but true marketing methods, it may be time to jettison those marketing…
- 1 yr ago
- 1
- Marketing News
Where Savvy Businesses Should Allocate Marketing Spend in 2021
It’s no secret that 2020 put brands in a big bind when it came to marketing and increasing sales during a time when many small businesses were failing and millions of Americans found themselves out…
- 1 yr ago
- 1
- Marketing News
3 Keys to Producing Standout Virtual Events in 2021
With no clear end in sight to the Covid-19 pandemic, hybrid physical-digital events appear here to stay. But event marketers have faced their share of challenges producing virtual events for the…
- 1 yr ago
- 1
- Marketing News
Marketing To Gen-Z During Covid: Social Is A Primary News Source
Parents are grappling with the long-term effects the pandemic is having on their kids, and Gen-Z — born 1996 through 2010 — are feeling the impact perhaps more than other generations.…
- 2 yrs ago
- 1
- Marketing News
What's Ahead for B2B Marketing in 2021: Four Areas to Focus On
Throughout 2020, B2B marketers were forced to adapt: shifting their goals, experimenting with new tactics, managing expectations, and adjusting messaging to account for the fragile state of the…
- 2 yrs ago
- 1
- Marketing News
2021 Digital Marketing Trends From 20+ Marketing Experts
2020 was a year to remember for a long time from now, and that is because of the global pandemic first of all. The COVID-19 virus has had a strong impact on every business in the world,…
- 2 yrs ago
- 3
- Marketing News
Virtual CES Was As Surreal As We All Suspected It Would Be
AS SOON AS I logged into CES’s online portal, I knew this year’s techfest was going to be ... different. The first few hours of virtual press conferences this past Monday reached literary levels of…
- 2 yrs ago
- 1
- Marketing News
What to know about second-party data as marketers tilt toward collaboration
Marketers face steep challenges in 2021 as the death of third-party cookies and changes to key identifiers, namely Apple's Identifier for Advertisers, upturn widely used digital marketing tactics.…
- 2 yrs ago
- 1
- Marketing News
Why Content Is Vital In Digital Marketing
Digital marketing is advancing each and every day. Every business will progress (or decline) depending on current trends and specific marketing strategies they set forth.…
- 2 yrs ago
- 3
- Marketing News
The Development Of Infotainment In Video Marketing
Technology and innovation have shifted marketing from simple displays to infotainment. Consumers are bombarded with messages and advertisements, so if you want to grab their attention and gain their…
- 2 yrs ago
- 3
- Marketing News
How to plan and implement marketing strategies for a virtual event
Large- and small-scale organizations across industries have switched to digital platforms for hosting events. Planning, strategizing, and implementing a virtual event requires the same amount of…
- 2 yrs ago
- 1
- Marketing News
3 WAYS B2B MARKETERS CAN STREAMLINE THEIR METHODS
The word that I’ve heard frequently when talking to B2B marketers lately is growth. When given constraints, the best marketers find ways to persevere and even grow.…
- 2 yrs ago
- 1
- Marketing News
Implications Of Covid-19 On Marketing's Future, And What To Do Now
I think everyone can agree this year has totally upended the marketing world. It's also had marketing leaders looking closer at what they do, how they do it and where they spend their resources (I…
- 2 yrs ago
- 1
- Marketing News
‘Never smart to let things fall off people’s calendars’: How publishers are selling during a virtual CES
For media companies, the Consumer Electronics Show has long been more about marathon sales meetings than consumer electronics. So with the three-day confab set to take place virtually this week,…
- 2 yrs ago
- 1
- Marketing News
Social Media Trends to Consider in Your 2021 Marketing Strategy
The "social" part of social media took on a whole new weight in 2020, as the COVID-19 pandemic restricted people to small groups and away from indoor venues.…
- 2 yrs ago
- 1
- Marketing News
7 Executives Share Marketing Predictions For A Post-Covid 2021
I typically ask executives to share annual predictions as we head into a new year. For 2021, I sought insight regarding how marketing will change after Covid. Below is their insight.…
- 2 yrs ago
- 2
- Marketing News
Marketers, agency execs expect deal making to continue at CES, despite the virtual venue
Any other year, more than 100,000 people migrate to Las Vegas for the annual Consumer Electronics Show. But in 2021, another year of a global pandemic, mask mandates and lockdowns,…
- 2 yrs ago
- 1
- Marketing News
Three Ways Communications Can Adapt With Virtual Events
Corporate conferences and events have been a major driver for business growth and acquisition for years. In 2018, the global events industry was valued at $1,100 billion,…
- 2 yrs ago
- 1
- Marketing News

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Articles related to marketing for small and medium businesses.

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